New York, NY (4/20/10) – A new iPhone application is set to change the way releases are obtained in the photography and filmmaking industries. iD RELEASE, the professionally-designed, easy-to-use application, walks the model through the legal aspects, takes their photograph, obtains digital signatures and emails the completed form(s) as a secure PDF to both model and user.
iD Release’s “Mona Releasa” helps models understand the legalese behind their signatures. She cheerily guides first-time users and models through the application until their release has successfully been filed. “It’s like having a Production Assistant on every shoot,” says co-creator Jay Corbett of Mona Releasa’s accurate, step-by-step guidance.
Designed to be professional in appearance and function—with its clean, modern interface—the app is still easy enough that emerging photographers and filmmakers, as well as any talent, can readily use and navigate the application. To date, iD RELEASE offers four types of releases: model, property, extra and actor. All releases can conveniently be organized by name, location and shoot. A security login feature ensures that all collected information remains private. The app runs in English and Spanish and will soon support nine other international languages.
iD RELEASE incorporates industry-standard releases used by Getty Images, the world’s largest stock photography agency, and all releases have been approved by Getty’s image submission portal. All legal content has the stamp of approval from world-renowned copyright and digital media lawyer Nancy Wolff. And, industry leaders, like the Advertising Photographers of America (APA), have already fully endorsed the innovative and resourceful tool.
“The application will be great for the commercial and stock photography community,” says iD RELEASE co-creator Hans Neleman. “But it is also perfect for the film industry.”
The application is free to download and comes with three free releases. Single releases are available for $0.99, bundles of 15 for $11.99 and a yearly subscription with unlimited releases for $24.99. The app is available for the iPhone and iPod Touch, is iPad supported and can be downloaded through the iTunes App store. For more information visit www.idrelease.com <http://www.idrelease.com> .
See the app in the:
iTunes App Store
ID Release.com
About Hans Neleman:
Hans Neleman is an award-winning photographer and founder of WIN-Initiative, an alternative stock agency. www.win-initiative.com
About Jay Corbett:
Jay Corbett is WIN-Initiative’s Director of Photography and Education. Corbett, a celebrated photographer, is also a professor of photography at LaGuardia College CUNY.
About Nancy Wolff:
Nancy Wolff specializes in intellectual property law and new media law and is the author of The Professional Photographer’s Legal Handbook.
