November 1, 2006. The Stock Artists Alliance - the only global trade association focused on the business of professional stock photography-has launched [Key]Words™, SAA's Guide to the Business of Stock Photography. This new magazine is distributed freely as a PDF from the SAA web site.
SAA recognizes a pressing need to provide information resources to photographers about the business of stock. [Key]Words™ is the latest SAA outreach initiative to address this need. Issue One: "Stock Essentials," offers 52 pages of definitions, insights, resources and visual inspiration from SAA's professional members who share their expertise about all aspects of the industry.
In words and images, [Key]Words™ offers straightforward explanations and candid advice on a wide range
of "stock essentials" - from copyright protection to metadata use, releases, licensing models, distribution options, sub-distribution, wholly owned shooting and more. We highlight the differences between stock and assignment, rights managed and royalty free, editorial and commercial stock. Throughout the magazine are "Image Stories" highlighting successful stock imagery of SAA members along with words from the creators. Hot links to other resources provide readers with next steps to learn more.
Stock Photography has transformed over the past decade from printed catalogs to online mega-stores, new licensing models, more complex contracts and a lack of standards, and it is a constant challenge to stay up to date. SAA delivers publications, resources and member support services that support our members' stock businesses, and SAA is dedicated to advocacy initiatives that protect the rights of members and indeed all professional stock photographers.
SAA acknowledges the contributions of 48 SAA members who provided the words and images, and our five corporate sponsors – Nikon, Chimera, PicScout, Digital Railroad and Dyna-Lite – for their generous support.

