May 27, 2009
Are you meta-smart?
If you create, distribute or use digital photos, you’d better be!
To protect your copyrights … To make money licensing photography … To smooth your workflow … To track image use … To find images you need … To find them again … You need to understand and use photo metadata.
We can help.
The Stock Artists Alliance invites all to the launch of our
getMETAsmart tour and PhotoMetadata.org website.
Working under an award from the Library of Congress and supported by industry partners, the SAA Photo Metadata Project is on a mission to promote industrywide use of standard photo metadata in every digital image file.
Our goal: Help all photographers – and everyone working with digital images – become meta-smart. Photographers need to embed metadata in their images, while stock distributors, users, archivists and software developers need to ensure that this information is preserved – and read correctly – as files are processed, copied, licensed, published online, reproduced and archived.
No matter how meta-smart you think you are, you’ll learn better metadata practices to help your business – and protect your legacy. Our MetaSurvey showed too few images on the web have identifying metadata.
With free live events and online resources, we’ll show you the many benefits of embedding and reading standard metadata. We’ll help make it easy for you to populate and preserve metadata in your image files. This knowledge is essential for you to protect your copyrights, support your licensing efforts, improve your workflow and better manage your digital assets.
Register now to attend a FREE getMETAsmart event!
Our educational tour launches May 27 with stops in:
Dallas, May 27
San Antonio, May 28
Seattle, June 11
San Francisco, June 17
Los Angeles, June 18
New York, June 22
Washington, June 25
… Plus Atlanta, Chicago and Tucson, with dates to be announced soon.
These evening events - including receptions - are free, but registration is limited. To learn more and reserve a place, please go to www.photometadata.org.
Learn more online at www.PhotoMetadata.org
At our new website, you’ll find everything you wanted to know about metadata … but were afraid to ask. Learn about the challenges of protecting, licensing, and archiving digital photos. Learn how using standardized metadata can help. Find out what's new in the world of metadata. Our extensive guides to metadata standards and best practices, paired with links to other resources, are just what you need to become meta-smart. Coming soon: Step-by-step screencasts and PDF tutorials show how popular software tools make it easy to embed essential metadata in your digital files.
Visit www.photometadata.org
Contact:
Greg Smith, Media Coordinator, SAA Photo Metadata Project
mediasmith@hargray.com
(843) 757-6557
About Stock Artists Alliance:
SAA is the only trade association focused on the business of stock photography. SAA supports its membership with exclusive benefits to enable and enhance their stock businesses. SAA speaks up for the interests of stock artists with a clear and powerful voice in the licensing industry. The heart of SAA's mission is education and advocacy concerning core issues, such as the need to better protect and promote licensing through the use of standardized metadata. Learn more at www.photometadata.org/About-Stock-Artists-Alliance
About the Digital Preservation Program at the U.S. Library of Congress:
The mission of the Library's Digital Preservation Program is to develop a national strategy to collect, archive and preserve burgeoning digital content. The Library awarded SAA a partnership to join its preservation network of more than 130 partners from across the nation to tackle the challenge. Learn more at www.photometadata.org/About-Library-of-Congress-Partnership
About our Project Partners:
A diverse group of partners support SAA's Photo Metadata Project, warranting thanks not only from us but from the entire imaging industry. Our partners committed to the usability and preservation of digital images include: Adobe, Microsoft, CameraBits, Photoshelter, PicScout and the IPTC. Learn more at www.photometadata.org/About-Project-Partners
